[doubtful – discuss] Web content companies also manipulated some attributes throughout the HTML supply of a page in an try to rank well in search engines like google.[eleven] By 1997, internet search engine designers regarded that site owners were creating initiatives to rank nicely within their search engine, Which some webmasters were even manipulating their rankings in search engine results by stuffing internet pages with excessive or irrelevant key terms. Early search engines like yahoo, for example Altavista and Infoseek, adjusted their algorithms to circumvent webmasters from manipulating rankings.[twelve]
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